ALL ABOUT

BACKGROUND
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Following a degree in design and a minor in marketing, my career path began in the event marketing industry where I became well versed in the creation of event marks and branding toolkits. With responsibilities in both print and web design, I worked on in-house promotions, websites, and collateral design all the way to large-scale tradeshow exhibits and sporting event signage. I designed for many clients and gained hands-on experience with their brand standards. Branching beyond general design, I also became savvy with visual display solutions, event promotion, print production, logistics, and even broke a sweat installing graphics on-location around the country.

Ten plus years of wearing many hats, working B2B, and being collaborative with external creative teams, has collectively built the foundation from which I work today. Brands X Steir (BXS) provides high quality logos and branding solutions that not only look good, but also connect to your story and values. Whether you need a full-blown brand package, or a simple “start small and scale later” approach, BXS has you covered.

APPROACH
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Logo creation and brand identity are not a one-size-fits-all deal. The BXS approach thoughtfully considers what makes you unique alongside your mission. We kick off our process with a questionnaire that will help guide you on the most important detail needed to begin your project. We then follow up with a 30-minute call to get to know one another, to prove that I am not a web bot, and uncover any additional nooks and crannies around your brand.

PROCESS
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1) MAPPING
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Every process begins with a questionnaire. Once we get to know one another and discuss your project, we break down your brief, highlighting key takeaways. From there, a word map is constructed to help us with ideation.

2) PROTOTYPING
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In this phase, we are pulling from our word map and associating very simplistic visuals. Rapid prototyping enables us designers to quickly vet thru ideas or combinations to see what is working and what is not.

3) CONCEPTING
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By this point, we will have one or two strong concepts that we focus on. Here we determine the direction that best connects to your brief and begin digitizing the design. Final tweaks and color are considered before your review.

LET’S CONNECT
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Reach out today to learn more and to see if we may be a good fit for one another. Please click below to get in touch!