THE BACKSTORY
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This sweet new brand was brought to life one day when our client’s son took his toy dinosaur and raised it into the air. In his own words, he called it “Triceratops in the Sky,” and from there, we kicked off the creative. Though literal in how the name came to be, the concept is rooted from the desire to tap into our inner child and get lost in what we love. The brand was crafted for a musical artist who has a talent for the piano and an ability to mashup sound that is both therapeutic and enjoyable.

This mark was built to be geometric, using sharp and curvy edges, in order to present a futuristic and modern vibe. The logo utilizes negative space to illustrate headphones, which also double as a musical note—a nod to the piano. The facial expression of the triceratops is intended to appear as if lost in meditation. The brand as a whole gravitates towards childhood, but in a sophisticated way. The gradient, imagery, and the ability for this logo to overlay nicely on a variety of backgrounds is symbolic for the ‘sky.’ The sky is vast, and so are the possibilities with this logo.