THE BACKSTORY
—

WayOver Wellness (WOW) is nutritional therapy that educates and guides individuals toward a life of vitality and self-awareness. Through the lens of nutrition and wellness, WOW identifies the bio-individualism of each person in which it supports. With this philosophy, unique strategies are created in both preventative and therapeutic care that rejuvenate and revitalize the human body.

The logo is comprised of 4 key elements, which are the surrounding circle, the small circle, horizontal line, and the letter “W.” The surrounding circle is the support and guidance provided by WOW. The small circle doubles as a sun or a head (the mind). The horizontal line represents the horizon, open arms, and a bridge from one side to the other. Lastly, the signature “W” primarily represents the name, but it also symbolizes water and the legs of a person.

The logo as a whole gives way to a variety of interpretations making it transformative—progress made with therapy. Its simplicity promotes a sense of calm and clarity. The focal point of the mark is the individual at the center of the circle, because it is all about the mind, the body, self-love and internal strength.